On Wednesday, Angie’s List Inc. was met with a class action lawsuit
which stated that the review site deceitfully convinces local service
providers and their companies to pay fees in order to gain access to ratings,
search rankings, and reviews which are unfiltered. Allegedly, the company
receives profits in exchange for the manipulated features.
A member of Angie’s List stated she has been deceived by rankings
and believes these manipulating tactics violate Pennsylvania Consumer
Protection and the Federal Trade Commission regulation because consumers
are given false promises. Therefore, Angie’s List violates the trust
of consumers. She continued, stating the company does not actually provide
fair and honest information regarding service providers. She stated that,
instead, the company displays information according to which service providers
pay the most amount of money to Angie’s List, regardless of the
service providers’ true and unbiased reviews.
According to the woman’s complaint, a heating and air company located
in Richmond, Virginia had the best reviews than any of its competitors
in the area. However, the company appeared below 11 other heating and
air companies because they did not pay the amount that would allow them
to move up higher on the list. Additionally, the complaint alleges that
Angie’s List agrees to remove poor reviews through what they call
a “complaint resolution process.”
The complaint states that these unfair tactics distort the integrity of
search results when consumers search for reliable service providers. As
a result, consumers are unable to trust whether the reviews are actually
true, unbiased, and properly displayed.
The lawsuit aims to make Angie’s List compensate subscribers throughout
the United States for breaching consumer agreements and forming unfair
memberships by being deceitful about what Angie’s List’s services
promise. In addition, the lawsuit seeks to make Angie’s List compensate
its members throughout Pennsylvania for violating the Pennsylvania Unfair
Trade Practices and Consumer Protection Law.
The woman will be represented by the following lawyers from Golomb &
- Richard M. Golomb
- Ruben Honik
- Kenneth J. Grunfeld
- David J. Stanoch.